— content strategist + copywriter
I help businesses create content strategies, so they can plan, measure ROI, and focus on creating the right content, instead of just more.
CONTENT STRATEGY IS NEVER ONE SIZE FITS ALL
All too often, companies find that they're throwing up blog content and case studies and social posts ad hoc. There's no core strategy behind it, and they struggle to prove that it's making any difference.
Working across product, sales, and marketing teams, I work with internal organizations to establish a content strategy that is rooted in logic, easy to explain to stakeholders, and proven to work.
WHAT I do
Customer journey and persona development, user flow mapping, SEO research and search intent analysis, content strategy, and editorial planning.
Search engine optimized and strategic copy for websites, landing pages, ad campaigns, emails, and more.