In this post, I’m going to explain why having a blog is so crucial to the success of your business, and how blogging can make your company more money. Whether you choose to outsource your blogging to a professional copywriter like myself, or do it on your own, blogging can:
- Grow your email list
- Improve your traffic
- Boost your SEO
- Drive traffic to sales pages
- Increase sales
For a lot of my potential clients, the fact that blogs are used to monetize sites is kind of news to them – they’re just waking up to the reality that blogs aren’t just passive internet soapboxing, but are designed to hook subscribers, and turn traffic into customers.
Creating engaging and original articles that people actually want to read is ultimately the most important part of any successful blog, but finding a way to tie that back into what you’re selling is where it becomes a bit of an art form.
It Has to Be More Than a Sales Pitch
The internet is flooded with sales pitches, and everyone is sick of seeing them in their inboxes. Useful information that actually solves a problem – that’s what customers want, and they don’t want to have to pay for it. The key is to offer something of value, something that demonstrates your credibility on the subject. Figure out what problems your target audience (i.e. potential customers) are having, and then compile a blog post on a few realistic ways to solve that problem.
The key is to offer something of value, something that demonstrates your credibility on the subject. Figure out what problems your target audience (i.e. potential customers) are having, and then compile a blog post on a few realistic ways to solve that problem.
Your Blog Needs to Solve a Problem for Readers
All too often, I see company blogs that are only news updates on company happenings – product releases, events, sales – it’s all junk, and nobody wants to read it. If you want somebody to pay attention to your company’s products and services, ultimately, you’re going to have to try harder to show them why they need yours in the first place, and doing that goes beyond a sales pitch.
People don’t read blogs that are all about you, they read blogs that solve problems for them. After a string of useful, practical posts, your readers are going to see that you have more to offer than just a sales pitch, and they’re going to want to keep reading. You’ll get subscribers, and you’ll get more people opening your emails.
Not only does maintaining a company blog help to grow your email list (and ultimately, your pool of customers), but it can also get you free publicity, with the right content. Writing articles that address a very common problem in a methodical way, with plenty of social-media ready images, makes it highly shareable, and all it takes is a little outreach to get the ball rolling, and people sharing your article like wildfire.